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    <description>The latest lighting news from GE</description>
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    <lastBuildDate>Mon, 17 Jan 2011 22:36:11 GMT</lastBuildDate>
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      <title>GE LED Roadway Lighting</title>
      <description> The Road to Savings: East Cleveland and GE Lighting Partner on Northeast Ohio's First Major LED Street Lighting Installation</description>
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      <pubDate>Tue, 01 Feb 2011 20:29:00 GMT</pubDate>
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      <title>Evolve LEDs Cut Walmart's Electricity Use 48 Percent</title>
      <description>The Evolve LED Area Light is expected to save up to 48% of the electricity traditionally required to light Walmart Puerto Rico's parking lots, while cutting maintenance costs by an estimated 75%!</description>
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      <pubDate>Thu, 20 Jan 2011 00:12:00 GMT</pubDate>
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      <title>GE Scientists Employ Jet Engine Cooling Technology in Prototype LED Bulb</title>
      <description>Scientists from GE Global Research, the technology development arm for the General Electric Company (NYSE: GE), GE Lighting, and the University of Maryland-as part of a two-year solid-state lighting program with the U.S. Department of Energy-have announced the successful demonstration of a 1,500-lumen LED bulb (a standard 100-watt halogen PAR38 bulb produces 1,500 lumens) that addresses key barriers to more widespread adoption of LED bulbs for general lighting. </description>
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      <pubDate>Mon, 17 Jan 2011 16:15:00 GMT</pubDate>
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      <title>GE's view: A transforming global lighting industry</title>
      <description>The lighting technology revolution is fraught with technological, management, and marketing challenges for the entire industry. But these are challenges GE Lighting is well positioned to solve.  </description>
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      <pubDate>Mon, 17 Jan 2011 16:20:00 GMT</pubDate>
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      <title>Ride the wave to Tetra Contour LED lights</title>
      <description>Converting the landmark blue wave to Tetra&amp;#174; Contour LED Lights, the Baltimore Aquarium projects a 70% electricity reduction, fewer maintenance hassles, as well as being better for the environment. Aquarium representatives believe the new version will be even better than the original neon sign.   </description>
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      <pubDate>Mon, 03 Jan 2011 16:10:00 GMT</pubDate>
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